100 Most Creative People of 2012

#1: Ma Jun

Ma Jun created the Institute of Public and Environmental Affairs (IPE) in 2006 and leveraged social media marketing and crowd sourced documentation on pollution in Beijing to create a public outcry for clean-up and cessation of hazardous waste dumping and destruction of China’s natural landscapes.

#2:  Rebecca Van Dyck

Rebecca Van Dyck is Head of Consumer Marketing at Facebook and previously worked on Nike’s “Just Do It” campaign. Rebecca knows how to thrive anywhere in the world.

#6:  Leslie Berland

Leslie Berland is SVP, Digital Partnerships and Development at American Express. Leslie brought social currency to Facebook, Twitter, and Foursquare through partnerships with her company after spending some quality time selling the value of Social Media Marketing internally at American Express.

#21:  Claire Diaz-Ortiz

Claire Diaz-Ortiz is the Manager of Social Innovation at Twitter and was the voice behind Twitter’s contribution to the World Water Day charity fundraiser online. Her ideas are being leveraged now for amplifying business marketing on the web.

And there are many more.

What do all of these industry leaders have in common? They’re not just creative; they are leveraging their engagement on social media to extend their business’ and brands far beyond the scope of traditional marketing.

Read more on FastCompany’s 100 Most Creative Business People of 2012 here:



This article was written by Eliece Hammond – Online Marketing Strategist at Dream Local Digital. Eliece is from the Pacific Northwest and has recently relocated to Silicon Valley with her new husband, Jim. Maine has a special draw for her and she is excited to work with the team and support local commerce. Eliece attended college at an early age in Illinois, earning a high school diploma and AA degree in Graphic Design in June of 1999. She later went on to complete a 4-year Business Administration degree from the University of Washington with concentrations in Marketing and Finance. Her focus has always been on entrepreneurship, with 14 years of experience developing business models and marketing plans. You can reach Eliece at eliece@dreamlocal.com or connect with her online at: http://about.me/eliece

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