7 Simple Steps: Branding Yourself Online

One of the best ways to connect with clients, friends, and networking contacts is through personal, useful, and relevant content posted in a variety of ways and places over a consistent timeline on the web. I do that, and I post cross-platform, and I comment and share in all of these places in a connected way. From my vantage, everything I do on the internet is connected and I do not miss a beat when one of my valuable connections is engaging with me on the internet. This builds a powerful network that I tap into whenever I want, and it has created opportunities for me personally and professionally that continue to “WOW!” me.

Here are some easy ways to make yourself more searchable and relevant on the internet:

  1. Write a blog – keep yourself relevant and up to date with new, searchable content at least once per week – try Blogger or WordPress to get started.
  2. Create a landing page – about.me lets you artfully arrange a cache of social media badges and links to your blog or website in one place.
  3. Link your landing page on your business card with a QR Code – Moo.com has a wonderful selection of eco-friendly designs.
  4. Measure your effectiveness – find out what people love to see on your social media pages with Klout, Hootsuite, and/or Tweetdeck.
  5. Create your own content – stop retweeting and repinning everyone else’s stuff and post some of your own videos, images, stories, and relevant reviews of things you love.

    My cat Justy

  6. Make yourself a thought leader – curate collections of content (original and linked back to creator) based around ideas you are passionate about. A great place to bring this together is Google+ because you can use hashtags, communities, videos, and imagery all in one place with a custom designed circle.
  7. Clean it up & stay positive – Find inspiration in connecting with likeminded individuals and communities on the web; avoid being negative – snarky commentary online is pervasive and doesn’t serve to forward the action. Use your power for good, not evil.

Photo: http://pinterest.com/pin/50032245831238827/

This article was written by Eliece Hammond – Online Marketing Strategist at Dream Local Digital. Eliece is from the Pacific Northwest and has recently relocated to Silicon Valley with her new husband, Jim. Maine has a special draw for her and she is excited to work with the team and support local commerce. Eliece attended college at an early age in Illinois, earning a high school diploma and AA degree in Graphic Design in June of 1999. She later went on to complete a 4-year Business Administration degree from the University of Washington with concentrations in Marketing and Finance. Her focus has always been on entrepreneurship, with 14 years of experience developing business models and marketing plans. You can reach Eliece at eliece@dreamlocal.com or connect with her online at: http://about.me/eliece

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