Tools You Should Know – YouTube’s Audience Retention Report

You’ve completed your YouTube channel and uploaded a few videos to promote your product or service. How do you know people are watching the video long enough to absorb your message? You don’t want to put all that time into your video only to find out your potential customers are getting bored within the first 7 seconds.
By using YouTube’s audience retention report, you can pinpoint where you are losing your viewers’ attention. The report can help you determine whether you sound boring at the start of the video or whether your images are not attractive or related to what you’re selling. It can even tell you whether people are dropping out after hearing your dog barking in the background.
It pays off to take the time to get to know the tools you are using to market to your audience. Just posting a video is not going to do you any good if you don’t understand or learn from your results. Get into your account and check out the Analytic s section:

The results from this video below tell a lot. It is losing the viewers’ interest within the first 30 seconds. You need to get the viewers’ attention and give them a good reason to stick around to hear what you have to say. With this knowledge you can see where you went wrong and learn from your mistakes.

It also helps to review the meta description you created for your video. If it doesn’t correctly describe the video’s content, viewers might be dropping out because the video isn’t what they expected to see.
Make sure your meta description says exactly what you want your customer to expect or you might be attracting viewers who are not interested in your product to begin with.
YouTube wants you to be successful and attract the customers you want. Use its analytics tools to determine what videos are retaining your viewers’ attention and what videos can’t hold their interest.

This article was written by Brian Pelletier – Sales and Online Marketing Strategist at Dream Local Digital. Brian is originally from Massachusetts and studied business management at Plymouth State University in New Hampshire. He has experience working in many different aspects of business from finance, sales and customer service. The past few years he was director of marketing and business development for a construction company in the Boston area where he helped them to established new customers and managed many high end projects. He is excited to bring his experience and enthusiasm to Maine and join the dream local team as a marketing strategist where he will continue to help companies develop themselves. When he is not in the office you can find Brian fishing the coast and many streams in the Portland area and skiing throughout New England. You can reach Brian at

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